| Introduction | 1 |
| Don't swim for an hour after eating | 9 |
| Women want sex for intimacy; men want sex for pleasure | 11 |
| Chocolate causes acne | 15 |
| People become more conservative as they get older | 17 |
| Lemmings commit mass suicide | 20 |
| Capital punishment is a good way to keep the murder rate down | 21 |
| Beauty is only skin deep (or You can't judge a book by its cover) | 25 |
| Catherine the Great died from horsing around | 27 |
| Lots of people are just tone-deaf | 28 |
| No two snowflakes are alike | 30 |
| Rewards motivate people | 31 |
| Spicy food is bad for the stomach | 35 |
| Couples should beware The Seven-Year Itch | 36 |
| The rich get richer and the poor get poorer | 38 |
| Familiarity breeds contempt | 40 |
| Women's moods change at "That Time of the Month" | 41 |
| When college teams win, the bucks roll in | 46 |
| Absence makes the heart grow fonder vs. Out of sight, out of mind | 48 |
| Salt raises your blood pressure | 49 |
| The full moon makes people crazy | 50 |
| The squeaky wheel gets the grease | 53 |
| Abused children grow up to abuse their own children | 54 |
| Time flies when you're having fun | 56 |
| If the Atomic Bomb had not been dropped on Hiroshima, the war would have continued and even more lives would have been lost | 58 |
| Boys are better at math than girls | 63 |
| Laughter is the best medicine | 64 |
| Reading in the dark will ruin your eyes | 68 |
| Humans are naturally aggressive | 69 |
| Watch out for subliminal advertising | 72 |
| Breakfast is the most important meal of the day | 75 |
| Actions speak louder than words | 78 |
| After the baby comes the blues | 79 |
| Competition builds character | 81 |
| An elephant never forgets | 84 |
| Great minds think alike | 85 |
| Carrots are good for your eyes | 88 |
| Plead insanity and you can get away with murder | 88 |
| Playing hard to get makes one more attractive | 91 |
| You can catch cold from being chilled--and cure it with chicken soup | 94 |
| Picking up babies every time they cry will only spoil them | 99 |
| Power corrupts | 102 |
| Boston drivers are the worst | 104 |
| You're never too old to learn vs. You can't teach an old dog new tricks | 106 |
| Don't marry your cousin | 109 |
| Female praying mantises eat their mates | 111 |
| Beauty is in the eye of the beholder | 112 |
| Expressing hostility gets it out of your system | 113 |
| Fright can turn your hair white overnight | 118 |
| Nearsighted people are smarter | 119 |
| He who lives by the sword, dies by the sword | 123 |
| No pain, no gain | 124 |
| Laugh and the whole world laughs with you; cry and you cry alone | 126 |
| Most homeless people are crazy | 127 |
| Religious people are more altruistic | 129 |
| Women reach their sexual peak after age thirty; men, in their teens | 131 |
| Spare the rod and spoil the child | 135 |
| Cracking your knuckles will give you arthritis | 138 |
| Basketball players shoot in streaks | 141 |
| More people commit suicide during the holidays | 143 |
| Firstborns are different from other children | 144 |
| Marijuana today, hard drugs tomorrow | 148 |
| Creativity requires a touch of madness | 150 |
| People are starving because of overpopulation | 154 |
| Like father, like son | 155 |
| Kids don't read because they're addicted to television | 157 |
| Women are more empathic (and intuitive) than men | 161 |
| Grouping students by ability allows them to learn better | 163 |
| ...Mondays always get me down | 166 |
| Marry in haste, repent at leisure | 168 |
| Don't have sex before the big game | 170 |
| Adoption cures infertility | 171 |
| Blind people are blessed with supersensitive hearing | 174 |
| Adolescence is a time of turmoil and alienation | 176 |
| There's safety in numbers | 178 |
| Stress is bad for you | 180 |
| Birds of a feather flock together vs. Opposites attract | 182 |
| ...A woman's work is never done | 184 |
| Blondes have more fun | 186 |
| Necessity is the mother of invention | 188 |
| Ignorance is bliss | 190 |
| Commonly misused words | 195 |
| References | 197 |
| A Note to Readers | 229 |
| Index | 231 |